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Home > Blog > The Power of Printed Material … for your Business

The Power of Printed Material … for your Business

If you feel that newspapers and magazines are on the decrease, soon to be overtaken by a 100% digital world … then I’m afraid you’re much mistaken. Despite the popularity of ebooks, emagazines, the internet and certain apps, the power of the printed word is proven time and time again … and this example concerns the popular Customer Magazine.

You know the type – distributed by large brands like Tesco, Boots, and Audi even. Filled with engaging content generated by high-profile writers and photographers, to entertain your leisure time and provide real value to your life with useful information.

These magazines have been growing in popularity and stature over the last decade and are now attracting ever-increasing advertising spend, from ever increasingly reputable companies, plus a continually increasing audience and readership. In fact, in the UK alone, customer magazine publishing today is a £4bn industry, according to the Content Marketing Association (CMA).

As an example, with 1.9m readers, Tesco Magazine has the largest circulation of any UK magazine (ABC, 2013), and five of the top 10 and 10 of the top 20 magazines in the UK, are customer publishing titles, according to ABC figures.

Building on this, did you know that more than 33% of the UK’s top 100 circulating titles are produced for brands?  So their popularity and effectiveness is unquestionable in the public eye. A big win for the printed word!

According to the CMA, 70% of UK consumers read at least one piece of content marketing in a magazine on a monthly basis, and 54% of readers of these titles have bought a product or service featured in a magazine.

All of this goes to prove that the printed word is still very important as part of a business strategy, a marketing strategy and a content marketing strategy. Indeed, results from an InfoTrends study showed that print campaigns achieve a very high response rate of 6.5%.

Are you using print marketing enough in your business? It doesn’t necessary need to be customer magazines, it can include direct mail, printed newsletters, calendars, catalogues and more.

The growth of customer magazines demonstrates that print is still effective. Why not try using it alongside other digital marketing techniques also – the combination of which has been shown to further boost campaign results.

 

If you’re looking for a high quality, good value, environmentally friendly printing service, then try Foundry Press. Based in Horsham, West Sussex, Foundry Press is a well-established local business and award winning printer who can deliver high quality and competitively priced printed products to anywhere in the United Kingdom.

Call Foundry Press today on 01403 216120 or email info@foundry-press.co.uk. We would be happy to support you with your next print project or printed marketing material.