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Home > Blog > Is your marketing artwork ready for Print?

Is your marketing artwork ready for Print?

 

So you have just had a great new company brochure designed … but will it look just as great when printed?

As a small business owner, you will want to make sure that the money you are investing in to your printed marketing material is money well spent. Although mistakes can happen, we at Foundry Press hope that the following list of the specifications, with explanations, required to complete a print job will be a true source of reference with your next print job to ensure that error is kept to a minimum.

Job name
A job name is a working title, such as the name of the brochure (TREND Company Brochure) or publication (Horsham Pages).

Job description
The job description goes one step further in naming a job by describing the publication, i.e., booklet, letterhead, envelope, brochure, or newsletter.

Flat size
The flat size is the dimensions of the finished product prior to ‘make-up’ or binding. For brochures and folders, this is the dimensions prior to folding. For example an A4 company brochure would be 420mm x 297mm flat).
Note: Sizes are always indicated first by width, and then by height.

Finished size
The finished size is the dimensions of the finished product after binding. For example, the finished size of an A4 company brochure would be 210mm x 297mm.

Page size
The page size is a reference for books, magazines, newspapers, and booklets, and refers to the dimensions of a single page.
Note: Often, the finished size and the page size of a book are the same. However, there are occasions when a booklet folds down after it is bound.

Page count
The page count refers to the number of pages in a book or booklet. This is not to be confused with the number of sheets in a book. When you lift a single sheet in a book, the front side is a page and the back side is a page. Therefore, a single sheet equals two pages, and the page count will always be an even number.
Note: Don’t forget to count blank sides and unnumbered sides as pages.

Quantity
The quantity is the number of final copies of a publication that you want printed.
Hint: Plan for contingencies when getting a price quote; ask for plus or minus quantities as well, i.e., 2000, plus or minus 100. This is also known as ‘run-on’

Copy status
Copy status refers to how you plan to submit your publication for printing. Will you have it on a disk or CD? FTP the file via the Internet? Will you have camera-ready artwork?

Format
Format refers to the desktop publishing program you are using to create your publication. It is possible to use a combination of software programs, such as Photoshop for image manipulation and InDesign for page and text layout.
Hint: Ask your preferred printer how they would like you to save the data on your file. If possible, when saving your file, also save a copy in a PDF format, which is preferable for many types of printing applications.

Platform
Platform refers to hardware: are you working on a Mac or a PC?

Paper/stock
When specifying the paper for your publication, make sure to indicate the basis weight, brand, finish, type, and color. If in doubt then feel free to contact us to discuss this further. We are always on hand to help!

Ink
Ink indicates what colour (or colours) you want printed on the paper. Depending on the printing process, this could be wet ink or dry ink. Things to keep in mind when choosing ink processes

  • Your computer screen creates colors using a combination of red, green, and blue. The final printed product may not have the same hue you see on your computer screen – particularly if the colors were printed in four-color process or PMS spot color
  • PMS colors created out of 4-color process or RGB may not match exactly with a pure PMS color
  • If you do intend to print in PMS ink colors, make sure that the color you indicate is a spot color and not a CMYK build. Double-check to make sure your color separations are correct
  • Letterhead must be printed using laser-compatible PMS wet inks so that they can be imprinted later without damaging the drum on a laser printer

Binding
Binding is any finishing done to a publication after the flat sheets are printed. This includes folding, drilling, cutting, trimming, saddle-stitch, corner- or side-stapling, perfect binding, perforating, scoring, embossing, coil binding, etc.

Special concerns
Special concerns denote anything about the design or printing itself that is significant. It is important for your printer to know when the design indicates bleeds, significant solids, images or design elements that jump the gutter of a book, preferred line screens for halftone images, etc.

Schedule
When the project will be ready to submit to the printer, and when is it due to be finished.

Delivery / Shipping
Where you want your job delivered when it is finished and if there are any special shipping or packaging instructions. Shrink wrap? Quantity per package? Special boxes?

If you would like to discuss your print marketing requirements in more detail, or would like us to help you with the creation and production of your marketing material, whether it be a brochure, catalogue, magazine, leaflet or direct mail campaign, simply send an email to us at info@foundry-press.co.uk or call us today on 01403 216120 – Just ask for Bruce!