high quality, full service, green printers
based in Horsham, West Sussex
Is it still necessary to have a printed brochure?
To say that the World Wide Web has changed our way of life is an understatement. Not since the telephone or TV, has a technology so impacted the lives of everyone in the world. The field of business is no exception. Modern-day enterprises depend heavily on the Internet as a tool for advertising, marketing and promotion. Processes like email harvesting, auto responding emails and banner advertising are not only effective marketing methods, they are relatively inexpensive. With all these advanced marketing methods at one’s disposal, it may be tempting to think that traditional ways of business promotion are not only outdated but are even undesirable.
This, however, is far from the truth. In fact, a professional looking printed brochure design can be just as effective in promoting your business as the most extensive Internet-based marketing strategy.
Image: Brochure design by BlueFlameDesign, produced and printed by Foundry Press.
First of all, printing brochures can serve purposes that online documents, by their very nature, cannot meet. Brochures are particularly useful for people who might prefer having a brochure on hand, to refer to them whenever necessary. Even in today’s technological society, not all people rely on computers as their top source of information.
Another advantage that businesses can get from printing brochures is that they make great giveaway items. If a business has launched an email harvesting campaign, they can send brochures to those who signed up. Likewise, providing brochures bearing the company’s logo design is a practical way for a business to introduce what the company is all about to prospective customers.
There is no denying that the Internet can help companies reach millions of people in a short period of time. But a company should also not forget potential customers near their base of operations. Distributing printed brochures featuring what the company is all about is a great way to pique the curiosity of local clients and customers. One must remember that branding doesn’t stop with the creation of a website or the application of best SEO practices. Branding should include “real world” strategies such as an interesting brochure design.
To sum it up, brochures are far from being obsolete. The Internet did not replace this traditional marketing tool at all. In fact, the Internet actually gave way to the creation of more affordable and more creative brochures. One only has to search online for a professional design agency in West Sussex that can help them produce brochures suitable for their marketing needs. Reputable design agencies can help elevate a company’s branding on the web and everywhere else, reaching markets both local and international.
If you would like to discuss your print marketing requirements in more detail, or would like us to help you with the creation and production of your business marketing material, whether it be a company brochure, catalogue, magazine or direct mail campaign, simply send an email to us at firstname.lastname@example.org or call us today on 01403 216120 – Just ask for Bruce!