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Foundry Press are a
high quality, full service, green printers
based in Horsham, West Sussex
Home > Blog > Fall in love with the humble printed brochure

Fall in love with the humble printed brochure

 

At Foundry Press we’re passionate about printing, and not just because we are awards winners at it! But because one item of marketing literature that has a special place in our hearts is the humble printed business brochure.

Show prospective customers you mean business

In a world of ‘online this’, and ‘online that’, you really can’t beat the feel of a beautifully designed and professionally printed company brochure. Not only does it show potential customers your company is legitimate, but a glossy, shiny, tactile business brochure really can seal deals.

With the explosion of the internet and online businesses, many business owners forget how important it is to market offline as well as keeping up their online presence. So whether you are launching a new product, advertising your services, promoting a new business, or marketing your existing company, a full colour business brochure will help you raise awareness for your business products and services whilst helping you to achieve your goals. And it should be one of the key pieces of collateral in your company’s marketing armoury.

Beautifully designed… professionally printed… and cheaper than you think!

Professionally printed company brochures really don’t have to cost the earth, and being the favoured award winning green printers of West Sussex we can guarantee you’ll find that they’re worth their weight in gold.

So what benefits will your business enjoy from printed brochures?

1. Bring some life and sophistication to your offline marketing.
Foundry Press work very closely with a local, well known and very reputable design consultants named BlueFlameDesign. Combine the creative genius of BlueFlameDesign with the Award Winning print quality and outstanding service of Foundry Press and your company brochure will really stand out from the crowd.

2. First impressions count.
Working closely with a professional designer will help in making sure your new company brochure has the WOW factor. Use interesting images and correctly formatted text as a base but try to entice the reader by using enhancements on the images to make them stand out. This can be achieved with special filters and by talking through your ideas with your designer. This is key in attracting potential customers as an eye-catching design, high quality print, and a lasting impression will help generate a successful business.

3. The more you tell… the more you sell.

People will only read your brochure if they are seriously interested in your business products or services. So provide a detailed story about your company and give potential customers the information they need. You can link back to your online presence by utilising pages on your website. For example, rather than having the full story of your company history taking up page upon page in your company brochure, why not design a graphical timeline with a disclaimer prompting the reader that a detailed history of the company can be found on the company website.

4. Get technical.
Your company brochure is the perfect place to demonstrate the attractions, components, advantages, and positive benefits for potential customers to use your business products or services. Try to use clean diagrams, charts and illustrations. The quality of these in print will surpass any online diagram.

5. Go on… show off!
Don’t forget to include any relevant testimonials, recommendations, endorsements, and case studies. You’ve earn’t them so make sure you publicise them. Most business owners seem to restricted the promotion of such recommendations to their websites, but including them in your company brochure too will help spread the good word.

6. Brochures can’t be deleted like emails.
Although you shouldn’t overlook the benefits of email marketing, the humble printed company brochure tends to be a welcome surprise for the recipient when unexpectedly received in the post. A professionally designed and printed company brochure can leave a lasting impression by playing on the senses. The tactile feel of a quality paper stock, the shimmer of glossy photos that catch the eye and the smell of the ink when you first open the pages. No email can deliver such an experience.

Remember that an experienced designer would talk you through the benefits of also having your new company brochure in electronic format. This could be as a page turning PDF embedded on your website, a downloadable PDF through a link on your website or as a simple optimised PDF suitable in file size for emailing to prospect customers.

This foresight may save on the initial expense of needing a large print run if budget is tight.

So, do you think you could fall in love again with the humble printed company brochure? We think that you would be mad not too!

Talk to Bruce Phillips from Foundry Press today on 01403 216120 or email info@foundry-press.co.uk for a no-obligation chat, and find out how you could enjoy a new beautifully designed and professionally printed company brochure.