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Direct Mail - A Powerful and Profitable Marketing Method
Guest Blog by Matt Bennett of BlueFlameDesign
The advantages of direct mail marketing and how using direct mail in your marketing campaigns can build your business.
Involved in delivering integrated marketing campaigns that are as innovative as they are effective? Are budgets just as important? Direct Mail can help you capture and keep your customers’ attention for a surprisingly small investment.
Here is a short list of how using Direct Mail could be a Powerful and Profitable Marketing Method for your business:
Direct Mail can be used at every step of your customer journey. Whether you’re focused on lead generation, introducing a new product, Customer Relationship Management or database development, Direct Mail has a role to play. Use it to send a card, letter, brochure or catalogue – whatever will engage your customers or prospects most.
2. Quick to Produce
You can prepare and mail a small promotion within days or weeks. Direct mail is perfect for quickly testing prices, offers, and potential audiences. You have complete control over the media, the audience, and your promotion or offer.
3. Quicker Response
Not only is Direct Mail quicker to prepare, but response time to Direct Mail is usually quicker as well. You can project the final results of a mailing quickly and accurately. You can build an advertising campaign with more confidence by testing small lists, then building to larger lists.
4. Highly Targeted
Using carefully developed lists, you can target your mailings more selectively than you can with most other media. You can reach almost any market segment, buyer profile, or area you feel is most appropriate for your business.
5. Less Competition
Your advertising message does not have to compete with other advertising messages. And, your competitors are less apt to know your current strategy.
6. More Personal
One of Direct Mail’s biggest advantages is its ability to make personal one-to-one contact with your prospect. Not only can letters be personalised via mail-merging techniques, but you can use more informal language in writing your letter and you can direct your letter to the specific interest of the reader. You can customise your campaign by using your customers’ names and discussing their needs. By acknowledging their birthdays or other events, you can build relationships and get closer to your customers.
7. Enhance your Press Advertising
Build on customer awareness by complimenting your print advertising with the impact of targeted mail.
8. Measurable and Responsive
Enclose an order card or return envelope and you’ll know exactly how many people respond to your Direct Mail campaign. You can also use online discount codes, customised email addresses, QR Codes or phone numbers so you customers can choose the way they get in touch with you.
9. List of Loyal Customers
Direct mail allows you to build and maintain a list of prime prospects for your future direct mail campaigns.
If you’re looking for a high quality, good value, environmentally friendly printing service for your next Direct Mail Marketing Campaign, then Foundry Press is here to help. Via our XM Pie software, we can manipulate your data to produce totally customised materials, personalised to your individual customers where print runs can be as large or as small as you need!
Call Foundry Press on 01403 216120 and we will be happy to support your next Direct Mail Marketing project.