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5 Top Tips on Successful Print Management Part 2
By Guest Blogger: Claire Dilliway of Sky High Marketing
In part 1 we covered: brand guidelines, leadtimes, contingency and stock books.
Please read on for more top tips in part 2.
Remember, that by following the basic print management rules you will ensure an:
- on time
- on budget
- 100% accurate
and very attractive result for your print project.
Miss a rule out however, and you might find yourself paying a higher fee, struggling to meet deadlines, or producing a less than perfect end result.
4) Proof reading is not a spoof!:
So you’ve been working on a project for several weeks already, you feel like you know it back to front and if there was a mistake you would clearly have spotted it before now. So when your project finally goes off to print, you’re relieved and relaxed. Perhaps even too relaxed even to properly check the print proof when it arrives shortly after?
STOP! Don’t see all your hard work go to waste, ensure that proofing the work is the most important part of the sign off process. I always like to imagine that the version before the final, is actually the final, and I take myself off into a quiet room to painstakingly check through every word, figure, letter, placement, colour, image, layout and more. That way the final version really is the final version, as you’ve already checked everything and it’s a simple approval step.
Failure to do the due diligence before the last minute, means you’ll be up against a huge deadline, stressed and trying to proof read without adequate time or focus. This is where mistakes can be made, and delays and extra fees creep in.
5) Attend the print press:
If you’re working on a brand / company or with a printer for the first time, I thoroughly recommend attending the press pass. This will enable you to not only sign off digital proofs in person, but speak to the printers and work through any discrepancies in colour for example. Make sure you take examples of past printed work with the company’s colours on, so you can really compare like with like and match if there is an error.
Simply reviewing and approving a ripped pdf won’t give you this kind of clarity for colour, as it’s on the screen only, and colours will be in RGB and not CMYK.
And reviewing a digital proof that has been couriered to you, although good, won’t help you work with the printer to resolve any issue if there is one. Again, causing stress and delays.
6) Get File Copies!
I’ve worked in some huge global corporations, and for some small local businesses, but something that is often overlooked is file copies. Perhaps you’re doing a print job for an exhibition for example, and couriering brochures directly to the venue. Hopefully the exhibition will be a great success and you’ll give out all your brochures, but if you haven’t ordered or kept any file copies back for yourself, you’ll have no hard copy records of the project.
It’s essential to have file copies whether you’re self employed or employed, as a record of past work you’ve done / portfolio, or examples of marketing over the year etc. for your brand/company. Keep them safe, or present them in a smart binder – I promise you, they’ll definitely come in handy, and more than you could ever imagine.
I hope you’ve found these tips helpful, and that your next print project runs smoothly and successfully. There have in fact been 6 tips, instead of the promised 5, so that’s a bargain.
Remember, you’re only as good as your printer, so ensure you choose the best. Personally, it’s Foundry Press all the way for me.
Call Foundry Press on 01403 216120 who will be happy to support your next print project.