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5 Top Tips on Successful Print Management: Part 1
By Guest Blogger: Claire Dilliway of Sky High Marketing
Whether you’re new to print management, or have lead tens or hundreds of print projects in the past, there are some basic rules that you MUST follow. In fact, there’s quite a few of them, hence this blog post will be in 2 parts.
By following the basic print management rules you will ensure an:
- on time
- on budget
- 100% accurate
and very attractive result for your print project.
Miss a rule out however, and you might find yourself paying a higher fee, struggling to meet deadlines, or producing a less than perfect end result.
1) Know your brand guidelines:
All too many a project has got to the proofing stage before a problem has been noticed. This means that in order to fix the problem, more time or more money has to be found from somewhere.
For example, you might have gone down to the printers yourself, or a proof has been couriered to you, and it dawns on you that, in the flesh, the colours don’t quite look like your usual brand or company colours. It’s not something you noticed before, as you were viewing the designs on screen, or printed on low quality paper, or with a low quality printer – but now it’s glaring you in the face and it’s deadline day.
If you had researched or dug up your brand guidelines at the start of the project, you would have been able to provide the designer with the CMYK colour references for your brand or company colours. Or perhaps even a pantone reference number as well if relevant.
This goes for font name and type also, as this is something which is often overlooked.
2) Work your deadlines backwards:
To know what timings you have for a certain project, and let’s be honest everyone wants everything yesterday, it is important to research elements in a certain order. You can’t give a deadline to the designer until you know your print deadline, and you can’t set a deadline for the delivery of the project until you know your print lead time. So, best speak to the printer as first port of call then!
If you’re clear on your specification, you can ask your printer for an accurate lead time, at the same time as a quote. You need to know how long the job will take from receipt of approved artwork, to final delivery. From there you know how long you have to write and approve a brief, and how long you can give the designer.
Oh and don’t forget to add a day or two in for contingency! I’ve had designers with bouts of serious food poisoning being late on a project, and a major printer with a power cut delaying a serious project!!
NB: Contingency, Contingency, Contingency !! Or choose Foundry Press who come with a guarantee!
3) Get a stock book
No, this has nothing to do with cooking! It’s an example of every type of paper you might need to print on, in a small size, which you can keep in the office. That means when you’re next confirming the specification of a print project, you don’t make any mistakes or end up with something that doesn’t match your expectations.
It’s important that you can see and feel the different weights or stocks of paper e.g. 80gsm, 100gsm, 125gsm, 200gsm, 350gsm, 500gsm and many more. Also that you can see what matt, silk, matt laminate, spot laminate etc looks and feels like before you decide on it.
Again, without this, you can end up with something that you, or your superiors, are pleasantly surprised with at best – and disappointed with at worst.
Just ask your printer and they’ll send you one. Or call Foundry Press on 01403 216120 who will be happy to help you with any print queries.